Yahoo Sports

Purpose

We launched Yahoo Sports Apple TV app in July 2016. Yahoo Sports has many users, and sports content is highly trusted and loved. In order to provide a more advanced customer experience. Yahoo created the Apple TV app to enjoy sports content on TV. Yahoo Sports is live with a personalized experience that puts your favorite teams at your fingertips. News and analysis from the Yahoo Sports editorial team, video highlights, and live streaming games, along with familiar Yahoo Sports features like Power Ranking are all accessible through your Apple TV.

Roll & Challenges

I am responsible for: Visual design, UI, and UX of the Yahoo Sports App for Apple TV. Sports teams have creative and colorful logos, and each sport has different types of information. To consistently describe the various sports elements, we had to provide an organized information design. Also, they should not be in the way while watching the game. So, all graphic elements and interactions were developed through various studies, and the final layout was decided through many usability tests result to ensure that the information was communicated clearly.

Your own personalized sports show

When users start up the app, they can select their favorite teams from across a number of different sports for a personalized highlight reel. Yahoo Sports Reel is the first personalized sports service app on Apple TV with free in-depth news, highlights, and live games of favorite teams.

Live games and Leagues

No matter what season it is, Yahoo Sports takes league coverage to the next level. Users can look at major sports leagues and visit each league's channel for the latest scores, news, stats, and clips from the MLB, NBA, NFL, NHL, and more. Users can see the action unfold in real-time live games real time! Grab some snacks, have a seat, and check out the live game of the day.

Highlight reel

After setup your teams, you can view personalized highlights and recaps. Users can personalize the Sports Reel at the home view for the latest news and highlights from the teams and the leagues they care about.

Screens