Issuing Cards
Needs
When issuing a card, people applied through agents in Korea, but nowadays, people prefer to do it digitally. A growing number of consumers in their 20s and 30s tend to refuse unnecessary interpersonal relationships and prefer using digital. Credit card companies needed a process (applying for cards-> reviewing applications and qualifications -> issuing cards) for issuing cards digitally.Purpose
Our goal was to provide a seamless user experience by understanding users' journeys from applying for a card, being issued, and using the card.Challenges
All steps were made easy and minimized so that a lot of information required for card issuance could be entered. To this end, we made the screen easy to understand and improved intuition and convenience through micro-interaction.Result
The card application completion rate increased by 32%After applying for the card, the online qualification completion rate increased by 27%.
After card issuance approval, the success rate of the first online payment increased by 45%.
Customer Journey Map
From the service entry stage to decision-making, we understand the user's behavioral process and seek answers from the voices of numerous users.
Application Process Flow
UI/Visual
