SJ Design Studio
SJ Design Studio is a design agency based in New York/New Jersey(East Office) and Texas(Central Office). I worked here as a head designer for five years.
SJ specialized in editorial design to publishing at that time. However, the company had a vision for digitalization and expanded its business area. SJ wanted to change its brand identity, and I worked on the rebranding project.

Roll and Challenges

I was in charge of the design leader for the rebranding project. I defined whole design elements from scratch. In addition, the company's brochure was newly produced according to the new branding, which helped marketers a lot.




The website of the company
The company's website was newly redesigned and produced as a photo studio concept, which is one of the company's leading businesses.
The website contained only basic company information. The company's expertise was proved by adding the company's portfolio to the website and introducing the company's strategies.