EV Myth Busters
BMW has created an app for first-time electric vehicle buyers. They conducted preliminary research on what customers were curious about or worried about before purchasing an electric vehicle and created this application based on these findings.It tells you how much money you can save by comparing existing gasoline cars and electric cars. It also tells you how long it takes to charge electricity and how long you can drive after one charge. It also tells us how much carbon emissions we have made for the environment, emphasizing that we are protecting the environment.

Roll and Challenges

As the design director for this project, I participated in the visual and strategic aspects. All information was explained clearly and easily for those who have concerns and fears about electric vehicles. In order to convey the image of electric vehicles positively, the advantages of electric vehicles were emphasized.




Mystery Box 
We created a design for a special event for customers who love the BMW brand. BMW allowed limited quantities of special editions to be purchased only through events in which customers participated. As an event targeting the young and wealthy generation, it was designed with a luxurious and mysterious concept as an event to be announced on social media.