EXPERIENCE
JPMorgan Chase & Co. New York, NY USA
UX Design Lead & Creative Director / Nov. 2022 - Present
Chase+
- Launched Home and Hub screens Android/iOS App in Jun. 2020
- Working on Chase Data Visualization
Freelance Seoul, Korea and New York, NY USA
Design Director / Jan. 2021 - Oct. 2022
BMW Innovation
- AI Projects : BMW Ultimate AI Advisor / Person AI Chat Research Tablet App in Oct. 2022
- BMW Electric Vehicle : EV Myth Busters Mobile App in Aug. 2022
- Delivery Dealer : Tablet and mobile App in Jun. 2022
URBAN FOX
- Rebranding Created the brand Identity in Jan. 2022
Samsung Card Co., Ltd. Seoul, Korea
UX Team Lead and Design Director / Jan. 2017 - Dec. 2020
Samsung Card App
- Launched 3rd Generation Android/iOS App in Jul. 2018
- Launched 4th Generation Android/iOS App in Mar. 2020
- Awards : Mobile Awards Korea 2018 : App of the Year Gold Medal in the Financial Sector,
NCSI ( National Customer Satisfaction Index ) Awards 2020 : The Grand Prize in the Financial
Sector, Mobile Awards Korea 2020 : App of the Year Grand Prize in the Financial Sector
Samsung Appcard - Mobile Payment Application
- Launched 2nd Generation Android/iOS App in Sep. 2017
- Launched 3rd Generation Android/iOS App in Aug. 2018
- Awards : Mobile Awards Korea 2019 : App of the Year Grand Prize in the Financial Sector, KCSI
( Korean Customer Satisfaction Index ) Awards 2020 : The Grand Prize in the Credit Card Sector
Samsung Card + Appcard
- Launched 1st Generation Android/iOS App in Oct. 2019
- Awards : Korea IT Fair Awards 2020 : 2nd Prize in Best App, NCSI ( National Customer Satisfaction Index )
Mobile Awards Korea 2019 : App of the Year Gold Medal in the Financial Secto Award 2019 :
The Grand Prize in theFinancial Sector
Chatbot ‘SAM’ - AI Digital Assistant
- Launched Android/iOS App, PC/Mobile Web in Feb. 2019
- Awards : iF World Design Award 2020 : Award-winning in the Discipline Communication Sector, Mobile
Awards Korea 2020 : App of the Year Gold Medal in the Financial Sector, Korea IT Fair Awards
2020 : 2nd Prize in New Tech
Non Face To Face Card Issuance Process
- Launched Android/iOS App, PC/Mobile Web in Jul. 2019
Design Style Guides System ‘SNECK’
- Launched PC/Mobile Web in May. 2019
Samsung Card Insurance / Shopping / Travel
- Launched PC/Mobile Web 2018
Samsung Card Finance / Directauto Auto / Wedding
- Launched PC/Mobile Web 2017
Kids GomGom
- Launched Android/iOS App in Nov. 2017
- Awards : iF World Design Award 2018 : Award-winning in the Service Design / Education sector
Yahoo! Inc. Sunnyvale. CA USA
Lead Product Designer Nov. 2011 - Sep. 2016
- Launched PC/Mobile Web in Mar 2016
- Launched Android/iOS App in Apr. 2016
Yahoo Apple TV
- Lead designer of UI/UX and Visual Design
- Launched Yahoo Apple TV App in May 2016
Yahoo YiTV
- Lead designer of UI/UX and Visual Design
- Launched Android in Aug 2013
- Launched iPad in Dec 2013
- Launched Apple Watch in Apr 2015
- Awards : Apple Design Awards (2013), Apple App Store Best of 2014,
Lovie Awards in Europe (2014), Best Visual Design in Webby Awards (2014)
Bronze in IDEA (2014), Crunchies Awards (2013), etc.
Yahoo Mobile Business Strategy
- Lead designer for strategic planning of the Yahoo mobile department
Yahoo.com
- Lead designer of UI/UX and visual design
- Launched yahoo.com worldwide with PC/Mobile Web in Feb. 2013
- Set up the global design system for Yahoo web properties and applications
- Awards : Yahoo Super Star Award 2013
SJ Design Studio New York, NY USA
Art Director May. 2006 - May. 2011
- Launched LG Recycling website
Samsung SDS U.S
- Lead designer of editorial materials and advertisement
- Published annual product books for 3 years
Moonse Lee and YB US Concert
- Lead designer of editorial materials and advertisement
SJ Design Studio
- Created the new brand identity
- Launched homepage with desktop and mobile in Oct. 2006
Freelance Seoul, Korea and New York, NY USA
Art Director Jan. 2003 - Apr. 2006
rice (Recycle Ink Cartridge Experts) 2006
- Created the brand Identity
Manhattan Mission Church 2006
- Created editorial materials
CLeports 2005
- Created the brand identity
- Launched corporate website
Sunny Seafood 2005
- Created the brand identity
Yes My Lord Community Church 2004
- Created the brand identity
Dreams of a Picture Bride 2004
(Sponsored by Smithsonian at National Museum of Natural History)
- Created editorial materials
Buyerstart.com 2003
- Created the brand identity
- Launched B2B PC/Mobile Web
Se-won Global 2003
- Created brand identity
- Launched corporate PC/Mobile Web
Daum Communications Co., Ltd. Seoul, Korea
Lead designer of Mobile Department Mar. 2001 - Dec. 2002
Mobile Daum
- Lead designer of UI/UX and visual design
- Launched Daum, Daum Cafe, Daum Finance, and Daum Mail apps (The first apps in Koren) 2002
Daum’s Day
- Launched the annual kid's event ‘Daum’s Day’ PC Web in Apr. 2002
Samsung SDS Co., Ltd. Seoul, Korea
Web Designer of Community Division Jan. 2000 - Feb. 2001
EDUCATION
PERSONAL AWARD RECOGNITION
- Agfa Young Designers Worldwide Contest 1998
- Korea Telecom Advertisement Design Award 1998
- Korea Industrial Design Award 1998
- Korea Publication Art Award 1998
- Seoul Institute of Arts Scholarship / Light Of The Art 1998
- Seoul Institute of Arts Scholarship 1997-1998
VOLUNTEER EXPERIENCE
- Short-term Mission Mongolia 2015
- Short-term Mission South Dakota 2012, 2016
- Red Cross Volunteer to Help Rebuild Flood Devastated Area 2002
SKILLS
- Experiences on Android OS, iOS OS, Smart TV, Wearable Devices, PC/Mobile Web
- Sketch, Figma, Zeplin, Invision, Flinto, ProtoPie, Principle, Adobe Photoshop, Illustrator, After Effects, InDesign, XD,
HTML, CSS, Dreamweaver, Fireworks, Keynote, Pages, Numbers, Microsoft Word,Excel, PowerPoint,
- Proficient with both PC and Macintosh
LANGUAGES
- English, Korean
JPMorgan Chase & Co. New York, NY USA
UX Design Lead & Creative Director / Nov. 2022 - Present
Chase+
- Launched Home and Hub screens Android/iOS App in Jun. 2020Chase Visual Uplift
- Working on Tile eco-system, Message system, Button system- Working on Chase Data Visualization
Freelance Seoul, Korea and New York, NY USA
Design Director / Jan. 2021 - Oct. 2022
BMW Innovation
- AI Projects : BMW Ultimate AI Advisor / Person AI Chat Research Tablet App in Oct. 2022
- BMW Electric Vehicle : EV Myth Busters Mobile App in Aug. 2022
- Delivery Dealer : Tablet and mobile App in Jun. 2022
URBAN FOX
- Rebranding Created the brand Identity in Jan. 2022JEJU Milk
- Rebranding Created the brand Identity in Aug. 2021Samsung Card Co., Ltd. Seoul, Korea
UX Team Lead and Design Director / Jan. 2017 - Dec. 2020
Samsung Card App
- Launched 3rd Generation Android/iOS App in Jul. 2018- Launched 4th Generation Android/iOS App in Mar. 2020
- Awards : Mobile Awards Korea 2018 : App of the Year Gold Medal in the Financial Sector,
NCSI ( National Customer Satisfaction Index ) Awards 2020 : The Grand Prize in the Financial
Sector, Mobile Awards Korea 2020 : App of the Year Grand Prize in the Financial Sector
Samsung Appcard - Mobile Payment Application
- Launched 2nd Generation Android/iOS App in Sep. 2017- Launched 3rd Generation Android/iOS App in Aug. 2018
- Awards : Mobile Awards Korea 2019 : App of the Year Grand Prize in the Financial Sector, KCSI
( Korean Customer Satisfaction Index ) Awards 2020 : The Grand Prize in the Credit Card Sector
Samsung Card + Appcard
- Launched 1st Generation Android/iOS App in Oct. 2019- Awards : Korea IT Fair Awards 2020 : 2nd Prize in Best App, NCSI ( National Customer Satisfaction Index )
Mobile Awards Korea 2019 : App of the Year Gold Medal in the Financial Secto Award 2019 :
The Grand Prize in theFinancial Sector
Chatbot ‘SAM’ - AI Digital Assistant
- Launched Android/iOS App, PC/Mobile Web in Feb. 2019- Awards : iF World Design Award 2020 : Award-winning in the Discipline Communication Sector, Mobile
Awards Korea 2020 : App of the Year Gold Medal in the Financial Sector, Korea IT Fair Awards
2020 : 2nd Prize in New Tech
Non Face To Face Card Issuance Process
- Launched Android/iOS App, PC/Mobile Web in Jul. 2019Design Style Guides System ‘SNECK’
- Launched PC/Mobile Web in May. 2019Samsung Card Insurance / Shopping / Travel
- Launched PC/Mobile Web 2018Samsung Card Finance / Directauto Auto / Wedding
- Launched PC/Mobile Web 2017Kids GomGom
- Launched Android/iOS App in Nov. 2017- Awards : iF World Design Award 2018 : Award-winning in the Service Design / Education sector
Yahoo! Inc. Sunnyvale. CA USA
Lead Product Designer Nov. 2011 - Sep. 2016
Yahoo eSPORTS
- Lead designer of UI/UX and Visual Design- Launched PC/Mobile Web in Mar 2016
- Launched Android/iOS App in Apr. 2016
Yahoo Apple TV
- Lead designer of UI/UX and Visual Design- Launched Yahoo Apple TV App in May 2016
Yahoo YiTV
- Lead designer of UI/UX and Visual DesignYahoo Weather
- Lead designer of UI/UX, visual, and dynamic weather effects- Launched Android in Aug 2013
- Launched iPad in Dec 2013
- Launched Apple Watch in Apr 2015
- Awards : Apple Design Awards (2013), Apple App Store Best of 2014,
Lovie Awards in Europe (2014), Best Visual Design in Webby Awards (2014)
Bronze in IDEA (2014), Crunchies Awards (2013), etc.
Yahoo Lock-screen
- Lead designer of UI/UX, visual designYahoo Mobile Business Strategy
- Lead designer for strategic planning of the Yahoo mobile departmentYahoo.com
- Lead designer of UI/UX and visual design- Launched yahoo.com worldwide with PC/Mobile Web in Feb. 2013
- Set up the global design system for Yahoo web properties and applications
- Awards : Yahoo Super Star Award 2013
SJ Design Studio New York, NY USA
Art Director May. 2006 - May. 2011
LG Home Electronics U.S
- Lead designer of the website, editorial materials, and event materials- Launched LG Recycling website
Samsung SDS U.S
- Lead designer of editorial materials and advertisementRavensburger
- Lead designer of editorial materials- Published annual product books for 3 years
Moonse Lee and YB US Concert
- Lead designer of editorial materials and advertisementSJ Design Studio
- Created the new brand identity- Launched homepage with desktop and mobile in Oct. 2006
Freelance Seoul, Korea and New York, NY USA
Art Director Jan. 2003 - Apr. 2006
rice (Recycle Ink Cartridge Experts) 2006
- Created the brand IdentityManhattan Mission Church 2006
- Created editorial materialsCLeports 2005
- Created the brand identity- Launched corporate website
Sunny Seafood 2005
- Created the brand identityYes My Lord Community Church 2004
- Created the brand identityDreams of a Picture Bride 2004
(Sponsored by Smithsonian at National Museum of Natural History)- Created editorial materials
Buyerstart.com 2003
- Created the brand identity- Launched B2B PC/Mobile Web
Se-won Global 2003
- Created brand identity
- Launched corporate PC/Mobile Web
Daum Communications Co., Ltd. Seoul, Korea
Lead designer of Mobile Department Mar. 2001 - Dec. 2002
Mobile Daum
- Lead designer of UI/UX and visual design- Launched Daum, Daum Cafe, Daum Finance, and Daum Mail apps (The first apps in Koren) 2002
Daum’s Day
- Launched the annual kid's event ‘Daum’s Day’ PC Web in Apr. 2002Training Junior Designers
- Mentoring and training new or junior designersSamsung SDS Co., Ltd. Seoul, Korea
Web Designer of Community Division Jan. 2000 - Feb. 2001
Samsung B2B Buyer
- Launched Samsung B2B PC Web in Aug. 2000EDUCATION
School of Visual Arts
- Graphic Design, GPA: 3.8/4.0, BFA Degree, 2008 New York, NY USASeoul Institute of the Arts
- Visual Design, GPA: 3.9/4.0, AAS Degree, 2000, Seoul KoreaPERSONAL AWARD RECOGNITION
- Agfa Young Designers Worldwide Contest 1998
- Korea Telecom Advertisement Design Award 1998
- Korea Industrial Design Award 1998
- Korea Publication Art Award 1998
- Seoul Institute of Arts Scholarship / Light Of The Art 1998
- Seoul Institute of Arts Scholarship 1997-1998
VOLUNTEER EXPERIENCE
- Short-term Mission Mongolia 2015
- Short-term Mission South Dakota 2012, 2016
- Red Cross Volunteer to Help Rebuild Flood Devastated Area 2002
SKILLS
- Experiences on Android OS, iOS OS, Smart TV, Wearable Devices, PC/Mobile Web
- Sketch, Figma, Zeplin, Invision, Flinto, ProtoPie, Principle, Adobe Photoshop, Illustrator, After Effects, InDesign, XD,
HTML, CSS, Dreamweaver, Fireworks, Keynote, Pages, Numbers, Microsoft Word,Excel, PowerPoint,
- Proficient with both PC and Macintosh
LANGUAGES
- English, Korean