BTS + Samsung Card
Big Hit Entertainment and Samsung Card collaborated for a card made for fans of artists and those in their 20s and 30s who have a lot of digital demand. To attract young users sensitive to digital, attractive interactions and visuals are used by taking advantage of digital platforms. Fans accumulate rewards and deals when purchasing concert ticket tickets or goods on the Weverse App and earn rewards and deals from online shopping and streaming subscription.

Purpose

Carried out to attract fans of BTS and Big Hit Entertainment's artists and digitally sensitive young users, 20s and 30s, who enjoy online shopping and streaming services.


Challenges

Captivated the young generation's eyes and provided attractive digital card designs to charm fans to register the cards. Considered performance to various interactions and video files. Presented simple layouts and interactions to focus on digital cards containing the artist's sweet videos.

Digital App-card Collection

Made with three sets of exclusive cards for the Weverse App, sell artists' concert tickets and goods, pattern cards with the artist's logo, and premium cards with the artist's gorgeous videos. Digital cards can be changed by purchasing the artist's videos are updated every week; therefore, fans want to own and use the card constantly.

Physical card and welcome kit

Fans who have applied for the card receive a high-quality physical card and a welcome kit like the artist's goods.