https://amydongeunlee.com Amy Dongeun Lee Wed, 25 Sep 2024 10:49:55 +0000 https://amydongeunlee.com en https://amydongeunlee.com/AMY-DONGEUN-LEE Sun, 20 Feb 2022 02:09:41 +0000 Amy Dongeun Lee https://amydongeunlee.com/AMY-DONGEUN-LEE Welcome to you, and thank you for visiting! I have experience in various fields, such as news, media, and fintech, as well as company-wide UX/UI, visual leading, and people management. As a product design lead, I understand the user's needs and provide them with the right time and place to deliver a design that enhances usability. To achieve the goals, I collaborate closely with product partners to understand customers, identify their pain points, and develop strategies to address them. I also conduct research in order to strategically design and understand users. Relying on these considerations, I collaborate closely with developers to deliver optimal service, thereby facilitating the refinement of my designs and ensuring seamless user experience. As a creative director, I am a creative problem solver with a strong sensibility for typography and high-end creative design skills. I have experience in Web, Mobile (iOS/Android), Wearable (Apple Watch), TV (Apple TV), Publications, Branding / Corporate Identity, and Advertisement Design.&nbsp; Highlights based on my experience - UX/UI strategy establishment and scenarios planning- Experience in UX/UI, visual implementation directing and product build/release- Operation roadmap establishment and operation plan proposal after product launch;- UI/Visual identity and design language establishment, content creation guide establishment- Usability testing, the planning and execution of user research- Data-based insights derivation and the application plan proposal- Marketing strategy establishment and execution- Branding/Visual strategy and direction establishment- Experience in off-line design performance and directing such as Branding, Editorial, Advertising etc.- Organizational goal setting, performance management, and human resource development- Career vision suggestion, career track management, and mentoring For any inquiries, please contact via email or phone - amy.dongeun@gmail.com- US +1.347.224.8819 / Korea +82.10.3599.6909 https://amydongeunlee.com/Chase-1 Sat, 14 Oct 2023 14:06:55 +0000 Amy Dongeun Lee https://amydongeunlee.com/Chase-1 Chase+PurposeChase has 63M active users. And since we have users of all ages and genders, we need to make it easy and safe for everyone to use the app. Therefore, Chase updates the app sequentially so that all different customer groups do not have difficulty using the app. Chase conducted a project called Chase+ to determine the North Star, the final direction of the design. As we approach this step by step, we are upgrading our design while looking at the North Star to avoid getting lost.&nbsp;Roll &amp; Challenges As the channels team design leader who considers the entire app's design, I had to provide design direction for Chase. Chase tokenizes all design elements, so colors, lines, icons, and all components are tokens. Therefore, the design had to be proposed considering this system.Essential characteristics for the direction- Saturated colors / imagery across HUBs feel unified and in harmony - Conversational design conveys the idea that the bank is speaking directly to me- Most important information to customer is most prominent- Differentiated visual treatment based on segment enrolled vs prospect UI- Persistent use of Octagon strengthens branding <img width="5332" height="4452" width_o="5332" height_o="4452" data-src="https://freight.cargo.site/t/original/i/4a08054483c800854af6713c8da57783d9f3a7b506b2a85b09495327198c8be7/all.jpg" data-mid="195061806" border="0" src="https://freight.cargo.site/w/1000/i/4a08054483c800854af6713c8da57783d9f3a7b506b2a85b09495327198c8be7/all.jpg" />Expanding our tile ecosystemOur goal is to provide more tile options to improve the overall esthetics of our digital experiences. By stacking tiles in different configurations it assists customers to scan and identify the of hierarchy of priorities quicker. Mix &amp; match variants and sizes assists customers to scan and identify the of hierarchy of priorities quicker. <img width="4722" height="1840" width_o="4722" height_o="1840" data-src="https://freight.cargo.site/t/original/i/c37f20b065798bc1359f5a2bf6da1806d34e0d2aacf33aa06d722608f8f0a588/tile-ecosystem.jpg" data-mid="195063941" border="0" src="https://freight.cargo.site/w/1000/i/c37f20b065798bc1359f5a2bf6da1806d34e0d2aacf33aa06d722608f8f0a588/tile-ecosystem.jpg" /> Consistent button ecosystem hase has been adding styles as needed for a long time, so there are many versions of Butt and icon styles. The style of the button, which is the entry point that helps customers enter a new screen, has been unified into one consistent design. This helps increase its intuitiveness and usability so that customers can easily access it. <img width="4722" height="1224" width_o="4722" height_o="1224" data-src="https://freight.cargo.site/t/original/i/6fd7094d7a4f6bae6d64f553b0a5d75add2ec669a2702a7a5a845dfb5b560a97/button.jpg" data-mid="195065016" border="0" src="https://freight.cargo.site/w/1000/i/6fd7094d7a4f6bae6d64f553b0a5d75add2ec669a2702a7a5a845dfb5b560a97/button.jpg" /> Modern message ecosystem As a financial app, it is a component created to clearly communicate with customers, and has not been updated for a long time. The design was upgraded and functions were strengthened to convey and communicate important messages to customers. <img width="4722" height="2260" width_o="4722" height_o="2260" data-src="https://freight.cargo.site/t/original/i/1bd1f91b32d725c85be7314bd5b56fd95eede1bb8c02a6cf652c7cf0c5304ec3/message.jpg" data-mid="195063940" border="0" src="https://freight.cargo.site/w/1000/i/1bd1f91b32d725c85be7314bd5b56fd95eede1bb8c02a6cf652c7cf0c5304ec3/message.jpg" /> How do you achieve the goals?In order to tokenize all design elements, reflect them in the system, and then apply them to the screen, we are taking a long-term plan and taking steps one by one. <img width="1710" height="1766" width_o="1710" height_o="1766" data-src="https://freight.cargo.site/t/original/i/ccabecca83e25fcaa7e2d27ba82a3457d8fd8df25503044892791648528e56fb/history.png" data-mid="195061693" border="0" src="https://freight.cargo.site/w/1000/i/ccabecca83e25fcaa7e2d27ba82a3457d8fd8df25503044892791648528e56fb/history.png" /> https://amydongeunlee.com/Data-visualization Fri, 20 Oct 2023 10:05:56 +0000 Amy Dongeun Lee https://amydongeunlee.com/Data-visualization <img width="6000" height="3154" width_o="6000" height_o="3154" data-src="https://freight.cargo.site/t/original/i/bee6d196f97011358aca6b3d1e9c1f76b7d22602416bb979702fcc7082f95af2/Screen-9.jpg" data-mid="194506643" border="0" src="https://freight.cargo.site/w/1000/i/bee6d196f97011358aca6b3d1e9c1f76b7d22602416bb979702fcc7082f95af2/Screen-9.jpg" />Chase Data VizPurposeData is critical to provide users with accurate financial information. This needs to be explained intuitively and made easy to understand. In addition, the aesthetics were improved following Chase's design, North Star. Our goal is to deliver a premium user experience through enhanced data visualization. To create that experience, the tile or contextual layout of the data visualization must be considered to enhance visual hierarchy, clarity and legibility. ChallengesAll design elements had to be tokenized and easily applicable to Chase's various brand colors. All elements were minimized to achieve this, but design details were added to create Chase's unique data visual.Our design principles <img width="2816" height="1052" width_o="2816" height_o="1052" data-src="https://freight.cargo.site/t/original/i/8ab56800a7c40343b2961506dd1d0d3fcf69d4f0587e1393d6afed3fa6724647/d1.png" data-mid="218661261" border="0" src="https://freight.cargo.site/w/1000/i/8ab56800a7c40343b2961506dd1d0d3fcf69d4f0587e1393d6afed3fa6724647/d1.png" /> Concept ATo create the Chase's unique data visualization, we applied the characteristics of Chase's illustrations to add aesthetic elements to the data. The inner shadow was used to bring out the sense of volume, and the colors used in the chase illustration were used to match well with all elements of the chase. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a6612033aef21c19b75bec80ad5680e876f3497f8ab9dd84903b599043f1cd66/10.png" data-mid="194983219" border="0" src="https://freight.cargo.site/w/1000/i/a6612033aef21c19b75bec80ad5680e876f3497f8ab9dd84903b599043f1cd66/10.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ba06e6e1f363a54f1787200585740a659f033f3b5218a5fd938118e221b14685/17.png" data-mid="194983220" border="0" src="https://freight.cargo.site/w/1000/i/ba06e6e1f363a54f1787200585740a659f033f3b5218a5fd938118e221b14685/17.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f2a5024dd0ae271e5db520b625f02829c02ca8ff9918176eff766755d2411b0d/18.png" data-mid="194983221" border="0" src="https://freight.cargo.site/w/1000/i/f2a5024dd0ae271e5db520b625f02829c02ca8ff9918176eff766755d2411b0d/18.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9d1d647444b6c5410fedd450b7b5e5862e803dd507743b3a2f0ff317ca8bddfc/19.png" data-mid="194983222" border="0" src="https://freight.cargo.site/w/1000/i/9d1d647444b6c5410fedd450b7b5e5862e803dd507743b3a2f0ff317ca8bddfc/19.png" /> <img width="3840" height="5572" width_o="3840" height_o="5572" data-src="https://freight.cargo.site/t/original/i/fedf64e449273e1a2cfbe05419e2b1ea2950ec89c13f3e9d3130567d1a17a579/05-Concept-1-Chase-Light.jpg" data-mid="194624517" border="0" src="https://freight.cargo.site/w/1000/i/fedf64e449273e1a2cfbe05419e2b1ea2950ec89c13f3e9d3130567d1a17a579/05-Concept-1-Chase-Light.jpg" /> <img width="3840" height="5572" width_o="3840" height_o="5572" data-src="https://freight.cargo.site/t/original/i/5c3579c883e67ac4103901ea01d6ddbc69e3dc470a2de86b911f0a0041f98bfe/06-Concept-1-Chase-Dark.jpg" data-mid="194624518" border="0" src="https://freight.cargo.site/w/1000/i/5c3579c883e67ac4103901ea01d6ddbc69e3dc470a2de86b911f0a0041f98bfe/06-Concept-1-Chase-Dark.jpg" /> <img width="3840" height="5572" width_o="3840" height_o="5572" data-src="https://freight.cargo.site/t/original/i/f01fa3b21840d7dad57ce80b06bde219c489b02622692a41d50b54be24a99566/07-Concept-1-JPM-Light.jpg" data-mid="194624519" border="0" src="https://freight.cargo.site/w/1000/i/f01fa3b21840d7dad57ce80b06bde219c489b02622692a41d50b54be24a99566/07-Concept-1-JPM-Light.jpg" /> <img width="3840" height="5572" width_o="3840" height_o="5572" data-src="https://freight.cargo.site/t/original/i/4de6fd4a8937c8906d86868814d019ece2e0040a667210089cccf2a9f80857fa/08-Concept-1-JPM-Dark.jpg" data-mid="194624520" border="0" src="https://freight.cargo.site/w/1000/i/4de6fd4a8937c8906d86868814d019ece2e0040a667210089cccf2a9f80857fa/08-Concept-1-JPM-Dark.jpg" /> Concept BWe created a data visualization using gradient, a design element of Chase Plus, Chase's design direction. The movement of data is expressed in the direction of the gradient, and the data can be easily and quickly recognized through bright colors and bold shapes. This design direction harmonizes well with Chase's future direction and enhances the completeness of the digital platform. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8c15116b3079543e3ad8b415d14e55e31e55901849e601fedfd82602bfc5102d/20.png" data-mid="194983223" border="0" src="https://freight.cargo.site/w/1000/i/8c15116b3079543e3ad8b415d14e55e31e55901849e601fedfd82602bfc5102d/20.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5b6ba3f571bb9b080e7046105614ecfd44156dcd40a39567b5642c21ddb2d7db/27.png" data-mid="194983228" border="0" src="https://freight.cargo.site/w/1000/i/5b6ba3f571bb9b080e7046105614ecfd44156dcd40a39567b5642c21ddb2d7db/27.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c612d659c1439017744cd5bbff5dcb21da15b98420c1c04de392c14c60a886d6/28.png" data-mid="194983229" border="0" src="https://freight.cargo.site/w/1000/i/c612d659c1439017744cd5bbff5dcb21da15b98420c1c04de392c14c60a886d6/28.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ce983b12a3a31ea450974c2fc62a866145e4d70103dc2574f0285a8daa5a05b7/29.png" data-mid="194983230" border="0" src="https://freight.cargo.site/w/1000/i/ce983b12a3a31ea450974c2fc62a866145e4d70103dc2574f0285a8daa5a05b7/29.png" /> <img width="1920" height="2716" width_o="1920" height_o="2716" data-src="https://freight.cargo.site/t/original/i/c5fc717e542334bdd1b726d507235e37450a3f2ac9189c8d7a79a9a685eaf6a1/23.jpg" data-mid="194983224" border="0" src="https://freight.cargo.site/w/1000/i/c5fc717e542334bdd1b726d507235e37450a3f2ac9189c8d7a79a9a685eaf6a1/23.jpg" /> <img width="1920" height="2716" width_o="1920" height_o="2716" data-src="https://freight.cargo.site/t/original/i/4b90237a7b80cbe5564f67eb82310fa63afedc06573c4781cbff6c06f5783a6e/24.jpg" data-mid="194983225" border="0" src="https://freight.cargo.site/w/1000/i/4b90237a7b80cbe5564f67eb82310fa63afedc06573c4781cbff6c06f5783a6e/24.jpg" /> <img width="1920" height="2716" width_o="1920" height_o="2716" data-src="https://freight.cargo.site/t/original/i/b442dbf72858188437f414893177b5dfcc965c12d137a665b654086c08a2f10b/25.jpg" data-mid="194983226" border="0" src="https://freight.cargo.site/w/1000/i/b442dbf72858188437f414893177b5dfcc965c12d137a665b654086c08a2f10b/25.jpg" /> <img width="1920" height="2716" width_o="1920" height_o="2716" data-src="https://freight.cargo.site/t/original/i/d1fd4462ed23d3719af36744b16e68430b30259015e6e86972792659820fca8f/26.jpg" data-mid="194983227" border="0" src="https://freight.cargo.site/w/1000/i/d1fd4462ed23d3719af36744b16e68430b30259015e6e86972792659820fca8f/26.jpg" /> Final DesignBefore <img width="1706" height="632" width_o="1706" height_o="632" data-src="https://freight.cargo.site/t/original/i/2d8cf4ca01139c365db501f3d042a2d42be9688d2755e35e4b6fd552ac916db6/d2.png" data-mid="218661248" border="0" src="https://freight.cargo.site/w/1000/i/2d8cf4ca01139c365db501f3d042a2d42be9688d2755e35e4b6fd552ac916db6/d2.png" />After <img width="3396" height="1170" width_o="3396" height_o="1170" data-src="https://freight.cargo.site/t/original/i/085c86147a966779e28681a4a5f6132a89cb38f9eba13a1d375764307bffb61f/d3.png" data-mid="218661249" border="0" src="https://freight.cargo.site/w/1000/i/085c86147a966779e28681a4a5f6132a89cb38f9eba13a1d375764307bffb61f/d3.png" />Can data be more glanceable?<img width="3036" height="1760" width_o="3036" height_o="1760" data-src="https://freight.cargo.site/t/original/i/8a90eb53ece93f2b13b38974c368817d7712017c838a3c8e0b44aa9bcbb4eaea/d4.png" data-mid="218661251" border="0" src="https://freight.cargo.site/w/1000/i/8a90eb53ece93f2b13b38974c368817d7712017c838a3c8e0b44aa9bcbb4eaea/d4.png" />Skim Charts<img width="3208" height="1054" width_o="3208" height_o="1054" data-src="https://freight.cargo.site/t/original/i/e8fc3c4817c7bba8a2624786875980e171f14d6c3fad39b3f40ef7fc156e89b3/d5.png" data-mid="218661254" border="0" src="https://freight.cargo.site/w/1000/i/e8fc3c4817c7bba8a2624786875980e171f14d6c3fad39b3f40ef7fc156e89b3/d5.png" /> <img width="3182" height="1002" width_o="3182" height_o="1002" data-src="https://freight.cargo.site/t/original/i/4140a6a2a1b7dccae76ec53d59c7cfb64004f74fab9311f7a69dfed997446025/d6.png" data-mid="218661257" border="0" src="https://freight.cargo.site/w/1000/i/4140a6a2a1b7dccae76ec53d59c7cfb64004f74fab9311f7a69dfed997446025/d6.png" /> https://amydongeunlee.com/Message-Eco-system Wed, 25 Sep 2024 10:49:55 +0000 Amy Dongeun Lee https://amydongeunlee.com/Message-Eco-system Message Eco-system1. Aware the problem Three servicing experience gaps contribute to poor CX <img width="3394" height="1000" width_o="3394" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ef28f49399cd6bd741ce50b40f363e45aadfe1ef683030945eba25af5db85983/1.png" data-mid="218661501" border="0" src="https://freight.cargo.site/w/1000/i/ef28f49399cd6bd741ce50b40f363e45aadfe1ef683030945eba25af5db85983/1.png" />Analyze the data to identify specific causes <img width="3314" height="1046" width_o="3314" height_o="1046" data-src="https://freight.cargo.site/t/original/i/fcddd7d04d2f5a747a23f11c511fba6560af5d67211ad2c07509a962d6d1a3ec/2.png" data-mid="218661502" border="0" src="https://freight.cargo.site/w/1000/i/fcddd7d04d2f5a747a23f11c511fba6560af5d67211ad2c07509a962d6d1a3ec/2.png" /> 2 Strategy EstablishmentFinding the direction and set goals<img width="3302" height="1928" width_o="3302" height_o="1928" data-src="https://freight.cargo.site/t/original/i/b4acb8aec43b87d04e297168429b57e2bf9a80f0e4ece34aaa8204b0ede56321/3.png" data-mid="218661503" border="0" src="https://freight.cargo.site/w/1000/i/b4acb8aec43b87d04e297168429b57e2bf9a80f0e4ece34aaa8204b0ede56321/3.png" /> Measuring successWe’ve defined shared success criteria by developing a POV on metrics through a business (KPI) and experience (KEI) lens; our primary OKR is reducing cost to serve and we will look to various indicators to evaluate our progress. <img width="3278" height="1134" width_o="3278" height_o="1134" data-src="https://freight.cargo.site/t/original/i/7b35c87e08a95e7da912368ab1a32897b9cfa61885386b961c6b58618af4f6d1/4.png" data-mid="218661504" border="0" src="https://freight.cargo.site/w/1000/i/7b35c87e08a95e7da912368ab1a32897b9cfa61885386b961c6b58618af4f6d1/4.png" />3 Establishing a structure Messaging Pattern Framework<img width="3310" height="911" width_o="3310" height_o="911" data-src="https://freight.cargo.site/t/original/i/c389969cd64e524ce5850a2394d27f529310d9cef878e7e22edba5f740daca0b/5.png" data-mid="218661505" border="0" src="https://freight.cargo.site/w/1000/i/c389969cd64e524ce5850a2394d27f529310d9cef878e7e22edba5f740daca0b/5.png" />Messaging Pattern <img width="3398" height="1448" width_o="3398" height_o="1448" data-src="https://freight.cargo.site/t/original/i/753407d39cf4dd868d4d11fa834e0532e0a9475f951eac7a504a5480bd617b74/6.png" data-mid="218661506" border="0" src="https://freight.cargo.site/w/1000/i/753407d39cf4dd868d4d11fa834e0532e0a9475f951eac7a504a5480bd617b74/6.png" />4 Defining Servicing at Chase The UI within each customer-facing capability shifts to the appropriate interruption level when servicing states are triggered, which showcases the customer action at the right level or prominence.<img width="3389" height="1228" width_o="3389" height_o="1228" data-src="https://freight.cargo.site/t/original/i/a9466e21a0469146a22536d9fd6143feb79c85a766f9c42e47b4527baef0683b/7.png" data-mid="218661507" border="0" src="https://freight.cargo.site/w/1000/i/a9466e21a0469146a22536d9fd6143feb79c85a766f9c42e47b4527baef0683b/7.png" />Customer interaction goalsThree high-level customer interaction goals create a cycle of servicing behaviors. We can understand this as a servicing cycle, where a customer may enter at any one of the stages and move through the cycle. Successful servicing returns the customer to a monitoring state, where they feel assured their accounts and products are in good standing. <img width="3354" height="1096" width_o="3354" height_o="1096" data-src="https://freight.cargo.site/t/original/i/1210aa79ee3de6ad5befe33e52c48acf1b41e9612eeaa5e7f8f489059574cab3/8.png" data-mid="218661515" border="0" src="https://freight.cargo.site/w/1000/i/1210aa79ee3de6ad5befe33e52c48acf1b41e9612eeaa5e7f8f489059574cab3/8.png" /><img width="3180" height="2572" width_o="3180" height_o="2572" data-src="https://freight.cargo.site/t/original/i/c19e4712dbc95df6b6dcfe26d106f08676c5904e7bee70b4758c65a0a75f07d5/9.png" data-mid="218661508" border="0" src="https://freight.cargo.site/w/1000/i/c19e4712dbc95df6b6dcfe26d106f08676c5904e7bee70b4758c65a0a75f07d5/9.png" />Dynamic UI for each phase of the servicing cycle and state <img width="3471" height="3393" width_o="3471" height_o="3393" data-src="https://freight.cargo.site/t/original/i/38eb9687baacc3809633c653195b0a20b83d3544df95bca5c66a85b120b6f84a/10.png" data-mid="218661509" border="0" src="https://freight.cargo.site/w/1000/i/38eb9687baacc3809633c653195b0a20b83d3544df95bca5c66a85b120b6f84a/10.png" />Use cases demonstrate how UI for these capabilities shift in each servicing state to help customers complete their servicing cycle<img width="3305" height="1152" width_o="3305" height_o="1152" data-src="https://freight.cargo.site/t/original/i/681339b50bfeac3c950bf003bc782c11709ceda8aebd50a0b668adb06722849d/11.png" data-mid="218661510" border="0" src="https://freight.cargo.site/w/1000/i/681339b50bfeac3c950bf003bc782c11709ceda8aebd50a0b668adb06722849d/11.png" /> Use case #1: Chase detects fraud <img width="1688" height="3298" width_o="1688" height_o="3298" data-src="https://freight.cargo.site/t/original/i/967adf5c473d99111c969fad4784410529975a9b3db9a630676ed6edb7df36c4/12.png" data-mid="218661511" border="0" src="https://freight.cargo.site/w/1000/i/967adf5c473d99111c969fad4784410529975a9b3db9a630676ed6edb7df36c4/12.png" />4 Enhanced the Visual of Components The UI within each customer-facing capability shifts to the appropriate interruption level when servicing states are triggered, which showcases the customer action at the right level or prominence.<img width="3169" height="3228" width_o="3169" height_o="3228" data-src="https://freight.cargo.site/t/original/i/45fed2363d2eb9caa494e1116a33192ea952046f11564819a35a567f716a251c/13.png" data-mid="218661512" border="0" src="https://freight.cargo.site/w/1000/i/45fed2363d2eb9caa494e1116a33192ea952046f11564819a35a567f716a251c/13.png" /><img width="3183" height="3028" width_o="3183" height_o="3028" data-src="https://freight.cargo.site/t/original/i/e270b1fdfa26bb4111a92ff3b70431a7fe08e9b925c018abeda6cf3dd0b792bd/14.png" data-mid="218661513" border="0" src="https://freight.cargo.site/w/1000/i/e270b1fdfa26bb4111a92ff3b70431a7fe08e9b925c018abeda6cf3dd0b792bd/14.png" /> <img width="3369" height="6890" width_o="3369" height_o="6890" data-src="https://freight.cargo.site/t/original/i/9ff6d45d5b8dbba7110da8d7b4b68a0887cfb11ef5682bc9d4318a4b118661e2/15.png" data-mid="218661514" border="0" src="https://freight.cargo.site/w/1000/i/9ff6d45d5b8dbba7110da8d7b4b68a0887cfb11ef5682bc9d4318a4b118661e2/15.png" /> https://amydongeunlee.com/Delivery-Dealer Sat, 14 Oct 2023 21:23:32 +0000 Amy Dongeun Lee https://amydongeunlee.com/Delivery-Dealer <img width="4000" height="2072" width_o="4000" height_o="2072" data-src="https://freight.cargo.site/t/original/i/d9733a79a72e30854393ab1e5d57d9d1c59b8f717e0fadfe3409a6fd4644708e/BMW_delivery_hero-image.jpg" data-mid="194033708" border="0" src="https://freight.cargo.site/w/1000/i/d9733a79a72e30854393ab1e5d57d9d1c59b8f717e0fadfe3409a6fd4644708e/BMW_delivery_hero-image.jpg" />Delivery DealerBMW created this app to deliver vehicles to customers who placed orders online. Delivery specialists can check customer information, order details, and vehicles through this app.&nbsp;Through this app, specialties can support customers’ membership registration and provide a flow to register additional services. Roll and ChallengesI participated in the project for tablet and mobile applications. I was responsible for detecting the UI/UX/Visual design of this project and provided the registration process and order flow.&nbsp;<img width="2560" height="1664" width_o="2560" height_o="1664" data-src="https://freight.cargo.site/t/original/i/dd3d8b940a9a410dde82bd04dbc5f578520762cf1b6c847dfe7f54c3d4d5810d/MacBook-Air---46.jpg" data-mid="194277504" border="0" src="https://freight.cargo.site/w/1000/i/dd3d8b940a9a410dde82bd04dbc5f578520762cf1b6c847dfe7f54c3d4d5810d/MacBook-Air---46.jpg" /> <img width="2560" height="1664" width_o="2560" height_o="1664" data-src="https://freight.cargo.site/t/original/i/dd3d8b940a9a410dde82bd04dbc5f578520762cf1b6c847dfe7f54c3d4d5810d/MacBook-Air---46.jpg" data-mid="194277504" border="0" src="https://freight.cargo.site/w/1000/i/dd3d8b940a9a410dde82bd04dbc5f578520762cf1b6c847dfe7f54c3d4d5810d/MacBook-Air---46.jpg" /> <img width="2560" height="1664" width_o="2560" height_o="1664" data-src="https://freight.cargo.site/t/original/i/3d3779193cbfe836fa50993846091058d5f5f5597f6a96d7f32e39b21ab8132c/MacBook-Air---47.jpg" data-mid="194277505" border="0" src="https://freight.cargo.site/w/1000/i/3d3779193cbfe836fa50993846091058d5f5f5597f6a96d7f32e39b21ab8132c/MacBook-Air---47.jpg" /> <img width="2560" height="1664" width_o="2560" height_o="1664" data-src="https://freight.cargo.site/t/original/i/77aa4d6d32da1dc6e82d814f240420bad7510f5f8b7ba5c478b8f43299077bcb/MacBook-Air---48.jpg" data-mid="194277506" border="0" src="https://freight.cargo.site/w/1000/i/77aa4d6d32da1dc6e82d814f240420bad7510f5f8b7ba5c478b8f43299077bcb/MacBook-Air---48.jpg" /> <img width="2560" height="1664" width_o="2560" height_o="1664" data-src="https://freight.cargo.site/t/original/i/9f39601afd180d2ae461f127bb6d8575fe32fffade3f380c6b3925c9614c6be9/MacBook-Air---54.jpg" data-mid="194277509" border="0" src="https://freight.cargo.site/w/1000/i/9f39601afd180d2ae461f127bb6d8575fe32fffade3f380c6b3925c9614c6be9/MacBook-Air---54.jpg" /> For the mobility of Delivery Specialty, a mobile app was provided to support customers anytime, anywhere. It is designed to ensure that all processes proceed smoothly even in a small mobile environment. Through interviews with specialties who would actually use this app, we understood their needs and reflected this in the design. <img width="750" height="1624" width_o="750" height_o="1624" data-src="https://freight.cargo.site/t/original/i/8e7d03ea01d94f259f75d72c607d53ae524dabcb3f0cca2eaa6017ec93d26892/Group-51679.jpg" data-mid="194277602" border="0" src="https://freight.cargo.site/w/750/i/8e7d03ea01d94f259f75d72c607d53ae524dabcb3f0cca2eaa6017ec93d26892/Group-51679.jpg" /> <img width="750" height="1624" width_o="750" height_o="1624" data-src="https://freight.cargo.site/t/original/i/5fbdcdd12755c734e288064cd9f875bfee3ac98c265cc2a8e5e13b631d268567/Group-51680.jpg" data-mid="194277603" border="0" src="https://freight.cargo.site/w/750/i/5fbdcdd12755c734e288064cd9f875bfee3ac98c265cc2a8e5e13b631d268567/Group-51680.jpg" /> <img width="750" height="1624" width_o="750" height_o="1624" data-src="https://freight.cargo.site/t/original/i/9df9b5c824aa5fb356d8a0b30d2a9dc470e42c7d14c08f9b0073bcf553221429/Group-51681.jpg" data-mid="194277604" border="0" src="https://freight.cargo.site/w/750/i/9df9b5c824aa5fb356d8a0b30d2a9dc470e42c7d14c08f9b0073bcf553221429/Group-51681.jpg" /> <img width="750" height="1624" width_o="750" height_o="1624" data-src="https://freight.cargo.site/t/original/i/d1235f76c9488b6670413a0134b96383be1d7d59f45247b2afd1f9c712116ed1/01-Today.jpg" data-mid="194277601" border="0" src="https://freight.cargo.site/w/750/i/d1235f76c9488b6670413a0134b96383be1d7d59f45247b2afd1f9c712116ed1/01-Today.jpg" /> <img width="750" height="1624" width_o="750" height_o="1624" data-src="https://freight.cargo.site/t/original/i/953041b690cd1239039a17baca0d482c1609c147efbf5c920b2b762c926baecf/Group-51690.jpg" data-mid="194277605" border="0" src="https://freight.cargo.site/w/750/i/953041b690cd1239039a17baca0d482c1609c147efbf5c920b2b762c926baecf/Group-51690.jpg" /> <img width="750" height="1624" width_o="750" height_o="1624" data-src="https://freight.cargo.site/t/original/i/01beea36014c123e0671b0210914ee798057bf581f124300db88a7c656715064/Group-51691.jpg" data-mid="194277606" border="0" src="https://freight.cargo.site/w/750/i/01beea36014c123e0671b0210914ee798057bf581f124300db88a7c656715064/Group-51691.jpg" /> https://amydongeunlee.com/AI-Projects Sat, 14 Oct 2023 14:12:43 +0000 Amy Dongeun Lee https://amydongeunlee.com/AI-Projects <img width="4996" height="2588" width_o="4996" height_o="2588" data-src="https://freight.cargo.site/t/original/i/6b3455fc5d8b7aaa22156d80abd092902816af3ea39b9f38ce26b810ab5bcc72/BMW_AI_hero-image.jpg" data-mid="193710110" border="0" src="https://freight.cargo.site/w/1000/i/6b3455fc5d8b7aaa22156d80abd092902816af3ea39b9f38ce26b810ab5bcc72/BMW_AI_hero-image.jpg" />BMW AI ProjectBMW continues to release electric vehicles and is expanding its business in various ways.And they are utilizing AI technology and data and introducing it into their business in various ways. They use AI technology to communicate with external customers and help internal employees with marketing strategies. Roll and ChallengesI participated in two projects and directed and produced future-oriented UI/UX/Visual design for each project's purpose and users. The whole concept is futuristic, a fresh and new approach that has never been tried in the industry, and I couldn't find an example anywhere else and it sets the whole paradigm anew. BMW Ultimate AI AdvisorThis app is the virtual AI assistant that recommends the car the customer wants based on BMW's AI data and even helps them purchase the car they choose.The most significant advantage is that customers can select the options they want directly through the existing website or app, but through the 'BMW Ultimate AI Advisor' app, they have a conversation with an AI agent through a video call and select not only the vehicle type they want but also the options, and this allows the customer to choose the option of the vehicle. It even helps with ordering. <img width="2390" height="1380" width_o="2390" height_o="1380" data-src="https://freight.cargo.site/t/original/i/7ee87000ce5b8d7d9ce04a0504f6752d35410abd02790cd4331f1d760b80cdd3/Assistant1.jpg" data-mid="193798291" border="0" src="https://freight.cargo.site/w/1000/i/7ee87000ce5b8d7d9ce04a0504f6752d35410abd02790cd4331f1d760b80cdd3/Assistant1.jpg" /> <img width="2390" height="1380" width_o="2390" height_o="1380" data-src="https://freight.cargo.site/t/original/i/7ee87000ce5b8d7d9ce04a0504f6752d35410abd02790cd4331f1d760b80cdd3/Assistant1.jpg" data-mid="193798291" border="0" src="https://freight.cargo.site/w/1000/i/7ee87000ce5b8d7d9ce04a0504f6752d35410abd02790cd4331f1d760b80cdd3/Assistant1.jpg" /> <img width="2390" height="1380" width_o="2390" height_o="1380" data-src="https://freight.cargo.site/t/original/i/237f18126c806e417335ade9a8bf323c9cf89b6e8a5703daa8b5fbed52096689/Assistant2.jpg" data-mid="193798292" border="0" src="https://freight.cargo.site/w/1000/i/237f18126c806e417335ade9a8bf323c9cf89b6e8a5703daa8b5fbed52096689/Assistant2.jpg" /> <img width="2390" height="1380" width_o="2390" height_o="1380" data-src="https://freight.cargo.site/t/original/i/d81b9248ab3dbbec12238e0f29c3e84970d27f5a525662e72741e36540c8220e/Assistant3.jpg" data-mid="193798293" border="0" src="https://freight.cargo.site/w/1000/i/d81b9248ab3dbbec12238e0f29c3e84970d27f5a525662e72741e36540c8220e/Assistant3.jpg" /> <img width="2390" height="1380" width_o="2390" height_o="1380" data-src="https://freight.cargo.site/t/original/i/baceedf773af23ee9738c7c0f0f5ee14554d5e7c351d462146b3a5efbc3377d0/Assistant4.jpg" data-mid="193798294" border="0" src="https://freight.cargo.site/w/1000/i/baceedf773af23ee9738c7c0f0f5ee14554d5e7c351d462146b3a5efbc3377d0/Assistant4.jpg" /> <img width="2390" height="1380" width_o="2390" height_o="1380" data-src="https://freight.cargo.site/t/original/i/941b7adf83eef9145512068ef6b0cfeb345557e6c8e59560e5f6e089a96de578/Assistant5.jpg" data-mid="193798295" border="0" src="https://freight.cargo.site/w/1000/i/941b7adf83eef9145512068ef6b0cfeb345557e6c8e59560e5f6e089a96de578/Assistant5.jpg" /> <img width="2390" height="1380" width_o="2390" height_o="1380" data-src="https://freight.cargo.site/t/original/i/dcbcb639ac8006e8c015fb236ae402314adf5468dec9943b7cae9ee817d3dfb1/Assistant6.jpg" data-mid="193798296" border="0" src="https://freight.cargo.site/w/1000/i/dcbcb639ac8006e8c015fb236ae402314adf5468dec9943b7cae9ee817d3dfb1/Assistant6.jpg" /> <img width="2390" height="1380" width_o="2390" height_o="1380" data-src="https://freight.cargo.site/t/original/i/d060b20b655fae41a6338ddc2de4a02d175390cc3a52a42d5b936edd0f9f121b/Assistant7.jpg" data-mid="193798297" border="0" src="https://freight.cargo.site/w/1000/i/d060b20b655fae41a6338ddc2de4a02d175390cc3a52a42d5b936edd0f9f121b/Assistant7.jpg" /> <img width="2390" height="1380" width_o="2390" height_o="1380" data-src="https://freight.cargo.site/t/original/i/1412a8a106aba0f271af73633c9ee8cd52cf48939cfeef51e13370740b107020/Assistant8.jpg" data-mid="193798298" border="0" src="https://freight.cargo.site/w/1000/i/1412a8a106aba0f271af73633c9ee8cd52cf48939cfeef51e13370740b107020/Assistant8.jpg" /> Person AI Chat Research Based on BMW's AI data, personas were set based on the customer's age, region, occupation, and personality, and avatars were set for each persona. This is an application created to reduce the cost and time of conducting customer research to hear customer opinions. This was created to help employees understand customer preferences before meeting customers and support successful business. If you ask a question to one or multiple personas, you can immediately hear the answer from each persona. <img width="3357" height="2073" width_o="3357" height_o="2073" data-src="https://freight.cargo.site/t/original/i/fb12d39a80a47884df3bf376e10b6ca3cea802c859910c3108a7a728a94b6590/Multi-personas.png" data-mid="193799165" border="0" src="https://freight.cargo.site/w/1000/i/fb12d39a80a47884df3bf376e10b6ca3cea802c859910c3108a7a728a94b6590/Multi-personas.png" /> <img width="3357" height="2073" width_o="3357" height_o="2073" data-src="https://freight.cargo.site/t/original/i/fb12d39a80a47884df3bf376e10b6ca3cea802c859910c3108a7a728a94b6590/Multi-personas.png" data-mid="193799165" border="0" src="https://freight.cargo.site/w/1000/i/fb12d39a80a47884df3bf376e10b6ca3cea802c859910c3108a7a728a94b6590/Multi-personas.png" /> <img width="3411" height="2145" width_o="3411" height_o="2145" data-src="https://freight.cargo.site/t/original/i/d58a1a23392f9007221162feeb48d0cc29d92b9aaf14ba14a476dcd7343394bc/Create-your-own-personas.png" data-mid="193799164" border="0" src="https://freight.cargo.site/w/1000/i/d58a1a23392f9007221162feeb48d0cc29d92b9aaf14ba14a476dcd7343394bc/Create-your-own-personas.png" /> <img width="3411" height="2145" width_o="3411" height_o="2145" data-src="https://freight.cargo.site/t/original/i/98a1fa77af753013eed89b090e95c7cb157a93c47ba9dd9d312e7ead26aa069e/View-saved-history.png" data-mid="193799166" border="0" src="https://freight.cargo.site/w/1000/i/98a1fa77af753013eed89b090e95c7cb157a93c47ba9dd9d312e7ead26aa069e/View-saved-history.png" /> <img width="3357" height="2073" width_o="3357" height_o="2073" data-src="https://freight.cargo.site/t/original/i/aab16bf65f9a8229e3c30f749ae12a002da82200aab67b08ec107e114a8ca9c8/Ask-me-anything.png" data-mid="193799163" border="0" src="https://freight.cargo.site/w/1000/i/aab16bf65f9a8229e3c30f749ae12a002da82200aab67b08ec107e114a8ca9c8/Ask-me-anything.png" /> https://amydongeunlee.com/EV-Myth-Buster Sat, 14 Oct 2023 21:22:59 +0000 Amy Dongeun Lee https://amydongeunlee.com/EV-Myth-Buster EV Myth Busters BMW has created an app for first-time electric vehicle buyers. They conducted preliminary research on what customers were curious about or worried about before purchasing an electric vehicle and created this application based on these findings.It tells you how much money you can save by comparing existing gasoline cars and electric cars. It also tells you how long it takes to charge electricity and how long you can drive after one charge. It also tells us how much carbon emissions we have made for the environment, emphasizing that we are protecting the environment. Roll and ChallengesAs the design director for this project, I participated in the visual and strategic aspects. All information was explained clearly and easily for those who have concerns and fears about electric vehicles. In order to convey the image of electric vehicles positively, the advantages of electric vehicles were emphasized. <img width="750" height="1624" width_o="750" height_o="1624" data-src="https://freight.cargo.site/t/original/i/bc903b0768760f2c9c10ae14ae3eb8608b79822357d72ed0fea8e6a42e83c14a/permissions.png" data-mid="193920931" border="0" src="https://freight.cargo.site/w/750/i/bc903b0768760f2c9c10ae14ae3eb8608b79822357d72ed0fea8e6a42e83c14a/permissions.png" /> <img width="750" height="1624" width_o="750" height_o="1624" data-src="https://freight.cargo.site/t/original/i/b37b6541deb80e590dde6508e970f33cca66e08f942d0f265b851626a9318b32/Select-EV.png" data-mid="193920937" border="0" src="https://freight.cargo.site/w/750/i/b37b6541deb80e590dde6508e970f33cca66e08f942d0f265b851626a9318b32/Select-EV.png" /> <img width="750" height="1624" width_o="750" height_o="1624" data-src="https://freight.cargo.site/t/original/i/3be934a733e06e440843a2eb0dc58d9ed9fe8d848690d97741b62c9fc467f617/Charging.png" data-mid="193920903" border="0" src="https://freight.cargo.site/w/750/i/3be934a733e06e440843a2eb0dc58d9ed9fe8d848690d97741b62c9fc467f617/Charging.png" /> <img width="750" height="1624" width_o="750" height_o="1624" data-src="https://freight.cargo.site/t/original/i/32e64b2e8828c5a0fe50d0623b1ed2b811911d546a32c6a4b74f5d751bc809bc/Long-Drive-1.png" data-mid="193920921" border="0" src="https://freight.cargo.site/w/750/i/32e64b2e8828c5a0fe50d0623b1ed2b811911d546a32c6a4b74f5d751bc809bc/Long-Drive-1.png" /> <img width="750" height="1624" width_o="750" height_o="1624" data-src="https://freight.cargo.site/t/original/i/18648f5e910cdf04e1a324b1dafefcc03173f2bf40ab855f09f5396be891f2a1/Dashboard-1.png" data-mid="193920909" border="0" src="https://freight.cargo.site/w/750/i/18648f5e910cdf04e1a324b1dafefcc03173f2bf40ab855f09f5396be891f2a1/Dashboard-1.png" /> <img width="750" height="1624" width_o="750" height_o="1624" data-src="https://freight.cargo.site/t/original/i/3449126e27545af1556a33f6f6a5046a574cc275d47d141ab992efc3967952e3/Dashboard-2.png" data-mid="193920914" border="0" src="https://freight.cargo.site/w/750/i/3449126e27545af1556a33f6f6a5046a574cc275d47d141ab992efc3967952e3/Dashboard-2.png" /> Mystery Box&nbsp;We created a design for a special event for customers who love the BMW brand. BMW allowed limited quantities of special editions to be purchased only through events in which customers participated. As an event targeting the young and wealthy generation, it was designed with a luxurious and mysterious concept as an event to be announced on social media. <img width="750" height="1624" width_o="750" height_o="1624" data-src="https://freight.cargo.site/t/original/i/396689f9a54470259061cfd9104085504119925907ea8a68f714ce00835d60a2/Frame-56.png" data-mid="193921359" border="0" src="https://freight.cargo.site/w/750/i/396689f9a54470259061cfd9104085504119925907ea8a68f714ce00835d60a2/Frame-56.png" /> <img width="750" height="1624" width_o="750" height_o="1624" data-src="https://freight.cargo.site/t/original/i/239ab0ee11dee59af0643ddcfa7b256c4154f3fb249d604910dcb894a37436ed/Frame-46.png" data-mid="193921360" border="0" src="https://freight.cargo.site/w/750/i/239ab0ee11dee59af0643ddcfa7b256c4154f3fb249d604910dcb894a37436ed/Frame-46.png" /> <img width="750" height="1624" width_o="750" height_o="1624" data-src="https://freight.cargo.site/t/original/i/e5e468e364202a7356f0215d238722297a0127378bbafa2e49723b0e0c694a0b/Frame-47.png" data-mid="193921361" border="0" src="https://freight.cargo.site/w/750/i/e5e468e364202a7356f0215d238722297a0127378bbafa2e49723b0e0c694a0b/Frame-47.png" /> <img width="750" height="1624" width_o="750" height_o="1624" data-src="https://freight.cargo.site/t/original/i/ab65be170acfc057b6e32c1fdeceb0bb195891d5d237edb1f7d093205dae32c1/Frame-49.png" data-mid="193921362" border="0" src="https://freight.cargo.site/w/750/i/ab65be170acfc057b6e32c1fdeceb0bb195891d5d237edb1f7d093205dae32c1/Frame-49.png" /> <img width="750" height="1624" width_o="750" height_o="1624" data-src="https://freight.cargo.site/t/original/i/35da0b3641670fbae9a1d6772d911e7f14cb2130f821876af96289b4ac39bc83/Frame-50.png" data-mid="193921363" border="0" src="https://freight.cargo.site/w/750/i/35da0b3641670fbae9a1d6772d911e7f14cb2130f821876af96289b4ac39bc83/Frame-50.png" /> https://amydongeunlee.com/Snack-Design-Style-Guid Sun, 20 Feb 2022 01:53:33 +0000 Amy Dongeun Lee https://amydongeunlee.com/Snack-Design-Style-Guid Snack-Design GuidePurposeTo effectively manage and create various digital services of Samsung Card and maintain consistency and speedy production when new projects are carried out to reduce time and cost.Challenges Established the team for researching and testing to reflect continuously changing and evolving UX/UI trends. Provided the toolkits to create layouts and manage consistent end product files quickly and consistently. Provided the publishing sources to update structures quickly and handle errors in advance. Ran training on how to use the toolkit and source code at the kickoff meeting of the new projects.Result Carried out more than 2.4 times the operating project compared to the previous year after launching Snack. Publishing errors caused by different sources and forms were reduced by 62%. The production period was reduced by 71% for new projects. What is Snack?It launched PC/Mobile Web in May 201. Samsung Card has about 230 services and 3000 screens and eight native applications are produced and updated daily. It consists of the elements necessary to quickly and consistently carry out large-scale projects with limited resources. SNACK aids in digital product design and development of apps or websites. Snack not only maintains the consistency of various projects that are produced simultaneously but also makes it easy and convenient to create UX/UI. It contains pattern libraries, design languages, style guides, coded components, brand languages, and documentation. <img width="1800" height="900" width_o="1800" height_o="900" data-src="https://freight.cargo.site/t/original/i/0620388200ce52f70cda8fc07f951e4fb7ead7a5bf0c262c678d8074f44c5890/snack_1.png" data-mid="135732228" border="0" src="https://freight.cargo.site/w/1000/i/0620388200ce52f70cda8fc07f951e4fb7ead7a5bf0c262c678d8074f44c5890/snack_1.png" /> <img width="1800" height="900" width_o="1800" height_o="900" data-src="https://freight.cargo.site/t/original/i/0620388200ce52f70cda8fc07f951e4fb7ead7a5bf0c262c678d8074f44c5890/snack_1.png" data-mid="135732228" border="0" src="https://freight.cargo.site/w/1000/i/0620388200ce52f70cda8fc07f951e4fb7ead7a5bf0c262c678d8074f44c5890/snack_1.png" /> <img width="1800" height="900" width_o="1800" height_o="900" data-src="https://freight.cargo.site/t/original/i/aa7e195b056e8d5c72a4bcc81a00f4cb5f339bbad73b932dbac93116285cdaf3/snack_0.png" data-mid="135771176" border="0" src="https://freight.cargo.site/w/1000/i/aa7e195b056e8d5c72a4bcc81a00f4cb5f339bbad73b932dbac93116285cdaf3/snack_0.png" /> <img width="1800" height="900" width_o="1800" height_o="900" data-src="https://freight.cargo.site/t/original/i/d127250afd670949cff4ea3d0ea85db95f39149469648b3f190d129860b7d464/snack_2.png" data-mid="135732230" border="0" src="https://freight.cargo.site/w/1000/i/d127250afd670949cff4ea3d0ea85db95f39149469648b3f190d129860b7d464/snack_2.png" /> <img width="1800" height="900" width_o="1800" height_o="900" data-src="https://freight.cargo.site/t/original/i/30b25605eea5bb5fd6d3f3f68468b6f214abdd1d97c7773b0010a8c206e4c5e1/snack_3.png" data-mid="135732232" border="0" src="https://freight.cargo.site/w/1000/i/30b25605eea5bb5fd6d3f3f68468b6f214abdd1d97c7773b0010a8c206e4c5e1/snack_3.png" /> What's in Snack?First, the design policy is introduced, and the screen is designed and planned based on it. Basic information is necessary for screen composition, such as screen size, grid, font, color, and components. Design components necessary for quick screen production are provided as sketches and Photoshop files, and the source code for essential elements is also provided to ensure consistency and easy update. <img width="1800" height="900" width_o="1800" height_o="900" data-src="https://freight.cargo.site/t/original/i/e7a6c3fa54be11919e0390066e1ed61bc6dcefc60e46683e60a6f284f14f3be6/snack_4.png" data-mid="135771461" border="0" src="https://freight.cargo.site/w/1000/i/e7a6c3fa54be11919e0390066e1ed61bc6dcefc60e46683e60a6f284f14f3be6/snack_4.png" /> <img width="1800" height="900" width_o="1800" height_o="900" data-src="https://freight.cargo.site/t/original/i/e7a6c3fa54be11919e0390066e1ed61bc6dcefc60e46683e60a6f284f14f3be6/snack_4.png" data-mid="135771461" border="0" src="https://freight.cargo.site/w/1000/i/e7a6c3fa54be11919e0390066e1ed61bc6dcefc60e46683e60a6f284f14f3be6/snack_4.png" /> <img width="1800" height="900" width_o="1800" height_o="900" data-src="https://freight.cargo.site/t/original/i/caf44ca2c20a9d532a343ee31af9bf5646f8580040f963285e5d6bec7db5d8ca/snack_5.png" data-mid="135771446" border="0" src="https://freight.cargo.site/w/1000/i/caf44ca2c20a9d532a343ee31af9bf5646f8580040f963285e5d6bec7db5d8ca/snack_5.png" /> <img width="1800" height="900" width_o="1800" height_o="900" data-src="https://freight.cargo.site/t/original/i/431171577ae0aa62acafefc0df072705f491d1451e96dad261f645c8def6dbf9/snack_6.png" data-mid="135771447" border="0" src="https://freight.cargo.site/w/1000/i/431171577ae0aa62acafefc0df072705f491d1451e96dad261f645c8def6dbf9/snack_6.png" /> <img width="1800" height="900" width_o="1800" height_o="900" data-src="https://freight.cargo.site/t/original/i/edf35e8b5b1deffe88098f1abacfada002710cb1e8082644ab7cf585451e9054/snack_7.png" data-mid="135771448" border="0" src="https://freight.cargo.site/w/1000/i/edf35e8b5b1deffe88098f1abacfada002710cb1e8082644ab7cf585451e9054/snack_7.png" /> <img width="1800" height="900" width_o="1800" height_o="900" data-src="https://freight.cargo.site/t/original/i/bdd96865e935cc34cb49dbfd5348eee601f7eecc850ac4d411809ea20c39b24b/snack_8.png" data-mid="135771449" border="0" src="https://freight.cargo.site/w/1000/i/bdd96865e935cc34cb49dbfd5348eee601f7eecc850ac4d411809ea20c39b24b/snack_8.png" /> <img width="1800" height="900" width_o="1800" height_o="900" data-src="https://freight.cargo.site/t/original/i/b43e60619de4acfe0fdd6ecd9629b6f48ab0c835349af8e37a51902876929dc0/snack_9.png" data-mid="135771450" border="0" src="https://freight.cargo.site/w/1000/i/b43e60619de4acfe0fdd6ecd9629b6f48ab0c835349af8e37a51902876929dc0/snack_9.png" /> <img width="1800" height="900" width_o="1800" height_o="900" data-src="https://freight.cargo.site/t/original/i/84a5e9c13efd2e0420aca2baddf680176aa6b076728cc7f3924ad3be6ea665d6/snack_11.png" data-mid="135771452" border="0" src="https://freight.cargo.site/w/1000/i/84a5e9c13efd2e0420aca2baddf680176aa6b076728cc7f3924ad3be6ea665d6/snack_11.png" /> <img width="1800" height="900" width_o="1800" height_o="900" data-src="https://freight.cargo.site/t/original/i/c472c947126b6a894a22e0ddd01195bd66512636eed1fce897a51f62c3ede322/snack_10.png" data-mid="135771451" border="0" src="https://freight.cargo.site/w/1000/i/c472c947126b6a894a22e0ddd01195bd66512636eed1fce897a51f62c3ede322/snack_10.png" /> &nbsp; https://amydongeunlee.com/Issuing-Card Sun, 20 Feb 2022 01:53:34 +0000 Amy Dongeun Lee https://amydongeunlee.com/Issuing-Card <img width="2212" height="931" width_o="2212" height_o="931" data-src="https://freight.cargo.site/t/original/i/aab7a6f3b6310575d9c5c39d02213b62358af7d45c61fb7e6bced6b2de3b3899/issuingcard_main.png" data-mid="137140069" border="0" src="https://freight.cargo.site/w/1000/i/aab7a6f3b6310575d9c5c39d02213b62358af7d45c61fb7e6bced6b2de3b3899/issuingcard_main.png" />Issuing CardsNeedsWhen issuing a card, people applied through agents in Korea, but nowadays, people prefer to do it digitally. A growing number of consumers in their 20s and 30s tend to refuse unnecessary interpersonal relationships and prefer using digital. Credit card companies needed a process (applying for cards-&gt; reviewing applications and qualifications -&gt; issuing cards) for issuing cards digitally.&nbsp; PurposeOur goal was to provide a seamless user experience by understanding users' journeys from applying for a card, being issued, and using the card.&nbsp;ChallengesAll steps were made easy and minimized so that a lot of information required for card issuance could be entered. To this end, we made the screen easy to understand and improved intuition and convenience through micro-interaction.ResultThe card application completion rate increased by 32% After applying for the card, the online qualification completion rate increased by 27%. After card issuance approval, the success rate of the first online payment increased by 45%. Customer Journey MapFrom the service entry stage to decision-making, we understand the user's behavioral process and seek answers from the voices of numerous users. <img width="2976" height="1908" width_o="2976" height_o="1908" data-src="https://freight.cargo.site/t/original/i/14a35ceb2da9c6f8091d834fb2035ef7f2ee56e6dc50dd48b18cfce7c44ce24b/Customer-Journey.png" data-mid="137135092" border="0" src="https://freight.cargo.site/w/1000/i/14a35ceb2da9c6f8091d834fb2035ef7f2ee56e6dc50dd48b18cfce7c44ce24b/Customer-Journey.png" /> Application Process Flow<img width="3082" height="1146" width_o="3082" height_o="1146" data-src="https://freight.cargo.site/t/original/i/453c07e17a0ae13c0c55af186f070e31f3dba007581dd5a3acea594c4f90bb2e/flow.png" data-mid="137135009" border="0" src="https://freight.cargo.site/w/1000/i/453c07e17a0ae13c0c55af186f070e31f3dba007581dd5a3acea594c4f90bb2e/flow.png" /> UI/Visual <img width="1773" height="905" width_o="1773" height_o="905" data-src="https://freight.cargo.site/t/original/i/4f97fab8d8d5aeab30470cfaf73c5b983de0640cfb9856f8928218e5098533dd/Issuing-Cards.png" data-mid="137140068" border="0" src="https://freight.cargo.site/w/1000/i/4f97fab8d8d5aeab30470cfaf73c5b983de0640cfb9856f8928218e5098533dd/Issuing-Cards.png" /> UX/Interaction Experience after applying for a card&nbsp; Simple version for the younger generationIt was a version that can focus on one task and helps perform tasks quickly through a simple layout and interaction. It showed a high completion rate in the 20s and 30s, although the total user's task completion rate was lower than other versions. https://amydongeunlee.com/Samsung-Card Sun, 20 Feb 2022 01:53:33 +0000 Amy Dongeun Lee https://amydongeunlee.com/Samsung-Card Samsung Card App Purpose It was created to provide Samsung Card users with essential information and valuable information necessary for using the cards conveniently. It was produced to expand the younger users by removing the somewhat heavy and old image of the Samsung Group, removing it, and appealing to the younger generation.Result&nbsp;MAU continues to grow, with a 20% increase in visitor numbers within two weeks of launching the new version. MAU increased from 4.72 million to more than 6.1 million in one year. Young users under 30 increased from 24% to 39% of the total users.We got awards from Korea IT Fair Awards 2020 (2nd Prize in Best App), NCSI Award 2019 (The Grand Prize in the Financial Sector), and Mobile Awards Korea 2019 (App of the Year Gold Medal in the Financial Sector). Roll As the General Director of UX/UI, Visual established a strategy, controlled the quality of design output, and managed the schedule and human resources to launch within the schedule. Through usability tests, I discovered problems with existing apps and customer needs and established improvement points and the UX concept and direction of the new version of the application. Challenges We found that users did not dislike Samsung's existing characteristics but wanted to see a newer appearance through many usability tests. Users wanted to see Samsung's blue color and logo because they felt trust and security. It needed to keep Samsung's characteristics. However, continuously updated with engaging content and fun elements through micro-interaction appealed to existing users and young new users by breaking away from the old and boring image Samsung Card had before. The bigger challenge was to convince the executives. Existing apps have a complex and outdated look by using a lot of text to explain all services and functions. A method was presented to illustrate services more intuitively using simple infographics and micro-interactions in the limited space. My biggest challenge was explaining and selling new designs and technology to the executives. Using digital platforms has increased, and users have come into contact with digital services a lot; therefore, users have become proficient in understanding and handling digital screens. &nbsp;<img width="2200" height="1200" width_o="2200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/74a63081653b425b422b618dae323244ff587c3ca2c2225b818f043ff5431801/appscreen.png" data-mid="135833363" border="0" src="https://freight.cargo.site/w/1000/i/74a63081653b425b422b618dae323244ff587c3ca2c2225b818f043ff5431801/appscreen.png" />Launched 1st Generation Android / iOS App in Oct. 2019It is the new version of the representative service application of Samsung Card. You can monitor balance, see rewards earned, redeem points, manage account information, and keep track of active offers and benefits. It is also an easy and secure way to pay in apps, websites, and restaurants. You can monitor balance, see rewards earned, and redeem points. It got awards for Mobile Awards Korea 2019 (App of the Year Gold Medal in Financial Sector), NCSI (National Customer Satisfaction Index) Award 2019 (The Grand Prize in Financial Sector), App Awards Korea 2020 (App Financial of the Year.) Samsung Pay Digital CardDigital cards were introduced as digital demand increased and online payments increased. The dynamic movement available on the digital platform provides users with an exciting experience. It became possible to explain the cards and the card's benefits through animation in a limited space. It became possible to explain intuitively to users more quickly than by reading texts through this. <img width="182" height="290" width_o="182" height_o="290" data-src="https://freight.cargo.site/t/original/i/aa0872306781bcacc777ad6651d20023c2a7c9889bc9728399dbf4e431526ae1/Loop_iD_All.gif" data-mid="135719277" border="0" src="https://freight.cargo.site/w/182/i/aa0872306781bcacc777ad6651d20023c2a7c9889bc9728399dbf4e431526ae1/Loop_iD_All.gif" /> <img width="182" height="290" width_o="182" height_o="290" data-src="https://freight.cargo.site/t/original/i/7df9420ec90c8d44b47315756940d64e7283b23dd307fe7db4c78b92da585f55/Loop_iD_Energy.gif" data-mid="135719278" border="0" src="https://freight.cargo.site/w/182/i/7df9420ec90c8d44b47315756940d64e7283b23dd307fe7db4c78b92da585f55/Loop_iD_Energy.gif" /> <img width="182" height="290" width_o="182" height_o="290" data-src="https://freight.cargo.site/t/original/i/26c767901e486a3a8947d00c1b9e944aa09315c63bd20516e7101a8ed2577d80/Loop_iD_Ev.gif" data-mid="135719279" border="0" src="https://freight.cargo.site/w/182/i/26c767901e486a3a8947d00c1b9e944aa09315c63bd20516e7101a8ed2577d80/Loop_iD_Ev.gif" /> <img width="182" height="290" width_o="182" height_o="290" data-src="https://freight.cargo.site/t/original/i/648ed96f4aa902b282c9b542dafdbcf822943c2a983e149e489c9b67c009446c/Loop_iD_On.gif" data-mid="135719280" border="0" src="https://freight.cargo.site/w/182/i/648ed96f4aa902b282c9b542dafdbcf822943c2a983e149e489c9b67c009446c/Loop_iD_On.gif" /> <img width="182" height="290" width_o="182" height_o="290" data-src="https://freight.cargo.site/t/original/i/efc9ca7b8baa148bc6442c658b511286111ef01187586fee105d2d79cdc5264e/Loop_iD_Pocket.gif" data-mid="135719281" border="0" src="https://freight.cargo.site/w/182/i/efc9ca7b8baa148bc6442c658b511286111ef01187586fee105d2d79cdc5264e/Loop_iD_Pocket.gif" />